Privacy Policy for Keystone Jewelers
Keystone Jewelers ("our site," "we," "us," or "our online platform") is committed to protecting the privacy of our customers. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our site. We adhere to the principles of data protection as outlined in the General Data Protection Regulation (GDPR) and other applicable privacy laws.
Information We Collect
When you visit our site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse our online platform, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our site, and information about how you interact with our site. We refer to this automatically-collected information as "Device Information."
When you make a purchase or attempt to make a purchase through our site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information. We may also collect information you provide when engaging with our custom design services, appraisals, or repairs, which may include specific details about your preferences, items, or requests.
How We Use Your Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through our site (including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations). Additionally, we use this Order Information to:
- Communicate with you regarding your orders or services;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services, such as premium jewelry, custom designs, and exclusive gift collections.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with our online platform, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use our site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through our site), or otherwise to pursue our legitimate business interests listed above. Please note that your information may be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through our site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. The most current version will always be posted on our online platform.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by physical mail at the address below:
Keystone Jewelers
1414 Arch Street, Suite 100
Philadelphia, Pennsylvania, 19102
United States